How to grow your social media audience and turn your target audience into new clients.

Building your brand on social media channels is ongoing, daily work, and businesses of every size hit a bottleneck of whether to hire a full-time social media manager, graphic designer, and content creator or go with a done-for-you solution. The problem with full-time is simply the cost. Very few full-time employees can handle all aspects of your social media presence. As one of the top social channel managers I help brands from the start-up phase up to $250 million per year enterprises build their social media channels, create content, post, and create relationships with viewers that convert to leads.

Here is how I grow your social channels:

Increase Brand Awareness on Social Media platforms

Step 1. Professional Social Profile Design and Writing

The first step in your marketing on social media is creating multiple social media channels representing your brand. This is done by using your existing Brand Identity assets, creating digital assets, and applying them to your chosen social media channel. This will increase brand awareness and resonate with social media users.

What you get:

• Profile Image Design
• Header Image Design
• Profile Writing
• Highlight Icon Design

Schedule Posts and Write Content

Step 2. Create a 90-Day Content Calendar to keep your content fresh

Coming up with your content plan and an effective social media marketing strategy can be as time consuming and difficult as creating the content. We use analytics tools and social listening for trending content on social platforms in your industry so we can attract your target audience. As your dedicated social media manager, I ensure that your content is optimized every 90-Day period by analyzing what worked best and fine-tuning your content for conversions. 

What you get:

• Daily Written Content
• Easy to Understand 90-Day Plan
• Access to Your Calendar Anytime
• What to Write About, Post, and When

Create Social Media Posts

Step 3. Build your Social Media Content Templates for Consistency

Stop worrying about what formats go where, and what software to use to get beautiful looking and like-worthy, viral social media content templates built for you in popular software such as Adobe Photoshop, Adobe XD, and Figma for image posts and carousels, and Adobe Premiere for video content on Instagram Reels, Tik Toks, and YouTube Shorts. Your templates can be used over and over as they are unique enough to generate continuous interested while being on brand!

What you get:

• 30 Image Templates
• 3 Video Templates
• Access to Your Templates Anytime

Step 4. Keep your Social Channels up to date with Monthly Content and Management

You're too busy to manage your social media accounts, and social media management platforms just add more complexity and work than you want to deal with. I get it, successful social media management takes a huge amount of time, which you don't have, you just want to jump to the inbound leads and start selling your products and services. We take your social media strategy and deploy effective social media management to create the content, and post to your platforms for you. You're completely hands-off with this service!

What you get:

• Daily Content Design
• Daily Posting to Your Chosen Platform
• Continuous Communication with Your Audience
• Monthly Report on Performance

Frequently Asked Questions about Social Media Management:

What are SMART goals?

These types of goals are Specific, Measurable, Achievable, Relevant, and Time-Bound. When we apply these goals to your social media management plan, Specific is regarding the type of platform and the artwork's dimensions. Measurable tracks growth in Accounts reached, Accounts engaged, and Total Followers. Relevant is whether the content is resonating with your audience, which can be tracked both with analytics, likes, and follows, but also with sales, which may not always correlate with how viral the post is (some posts with lower likes actually achieve business goals, while higher likes may not). Time-Bound is building a schedule, sticking to it, and testing and optimizing whether certain times of day perform better for your audience.

How do I generate leads with social media?

When I built Dawg Grillz, I didn't have a huge budget; I completed the entire brand, including product stock, molds for manufacturing, and marketing campaigns, for $40,000 all in. In the first year, the brand returned ~$170,000 in sales. To generate sales with social media, I relied heavily on user-generated content. I found my target audiences using a content strategy that achieved business objectives through posting at the right time, relevant content, and trending hashtags.

What analytics data should I track with social media?

There are many tools out there for analytics, tracking, and attribution, but the best way is connecting your social with shoppable products and services that you can directly track. Growing a social audience is excellent when it comes to digital marketing, but ensuring you're attracting the right audience with writing copy that resonates with them and achieves your small business goals is critical.