The second step is to choose which strategy is right for your brand. Although it is completely reasonable to choose them all, combined, they will make a significant difference to your sales, and they can come with an unlimited budget requirement. When planning your digital marketing efforts, select the right channels and target different types of businesses, whether B2B or B2C. If you want every person in the world to see your brand, there is no limit to how much money you can spend on that goal.
What is a recommended Digital Marketing strategy?
Digital marketers often use various digital marketing techniques to craft an effective strategy. Although this can be an effective strategy, it can also be extremely costly and often mile-wide and inch-deep.
Our approach to digital marketing is a bit different. Instead of the fast track of throwing loads of money at Google or Facebook to drive traffic we use advanced artificial intelligence and machine learning to understand how to turn small businesses into global enterprises through a combination of social media, search engine optimization, content marketing, and paid advertising.
Eventually your paid ads will no longer be the only source of traffic, we use them simply to give the initial boost of traffic, then use search and content marketing to build traffic organically so your business is more sustainable. By building a presence on each social network your reach increases significantly.
We also use methods to ensure your brand is completely optimized end-to-end, from the incoming organic traffic to optimizations, such as image compression, keyword additionas and other optimizations that are brand specific as part of your overall marketing strategies.
Scott Luscombe
