What is Digital Marketing, actually? Your Digital Marketing strategy increases brand awareness and sales through well-planned digital marketing campaigns. This isn’t achieved through some dark magic; each strategy is tailored to your business and the unique traits of your industry and is incredibly useful for both business-to-business and direct-to-consumer businesses.
The first step in any Digital Marketing Strategy is to define the goals and select specific digital marketing channels. These are:
Search Engine Marketing - Overall increase in traffic to your digital channels, such as your website
Email Marketing - Collecting customer information and sending email flows
User Marketing - Defining your ideal customer, then developing look-a-like audiences
Content Marketing - Creating content that resonates with customers so they engage
Social Media Marketing - From content marketing to paid advertising on social channels
Pay Per Click Marketing - Creating a campaign and paying Google Ads or Facebook Ads
Brand Awareness - Increasing the customers’ knowledge of your brand
How do you get customers to find you?
Using search engine optimization (SEO), you get “ever-green” organic traffic results after about 2 weeks to 6 months (more established brands benefit from SEO faster). By optimizing websites and content for search engines as early as possible, you will organically increase traffic to your brand.
What you get:
• Optimize Current Website Content
• Create Weekly Content to Increase Traffic
• Ensure Your Business is Optimized for Local Search Results
• Create a 1 Year Content Plan
How do you get customers with email?
Now that your organic traffic is increasing, it’s time to start collecting emails using a Lead Magnet. A Lead Magnet is something of value that a potential customer can download for free while leaving their contact information. Optimizing email content for mobile devices is crucial to ensuring a seamless experience for users on smartphones and tablets. We then build an initial flow to keep in touch with the customer using a 10 to 1 ratio of Educational and Sales content.
What you get:
• Setup of Email System
• Creation of 1 Lead Magnet
• Creation of 90 Day Email Flow
• Email Content Writing and Design
How do you find customers?
Your traffic is increasing, and customers are signing up for emails; we need to start getting Warm Leads and Sales through Cold outreach. Mobile marketing is crucial for engaging with the target audience on mobile devices such as smartphones, tablets, and wearables. At about 100 customers, we want to start building look-alike audiences so we know who to look for. User marketing efforts solve the issue of many businesses relying on out-of-date or incomplete data; it usually looks like a customer in their system only has a company name and general email, such as one for accounts payable.
What you get:
• Setup of User System
• Creation of 3 Email Sequences
• Customizing Search Results to Find Customers
• Create User Groups
• Send Sequences
How do you get seen as the expert?
Customers are coming now, and we’re building your look-a-like audiences through various social media platforms. We know who our customers are, their pain points, their aspirations, and the questions they ask. Your content marketing strategy aims to reduce customer acquisition costs to as close to zero as possible. We continually produce content that reduces objections and increases customer knowledge of our service so that once they can buy, they require little to no input from the brand before purchasing.
What you get:
• Setup of User System
• Creation of 3 Email Sequences
• Customizing Search Results to Find Customers
• Create User Groups
• Send Sequences
How do you get sales on Social Media?
Online marketing on social media includes digital marketing tactics that use the latest digital technologies and channels to ensure the best experience for your potential customers. Unlike traditional marketing channels like TV, radio, and print media, digital marketing offers cost efficiency and measurability of results. Now that we have defined an audience and know who buys and how they buy, we can run ads. We know our target audiences, so our return on ad spend (ROAS) has increased dramatically. We’re no longer wasting money hoping someone will click an ad; we have organic sales from a given audience and warm and hot leads; we need to create communities of this audience, engage with them, and teach them about our brand.
What you get:
• Setup of User System
• Creation of 3 Email Sequences
• Customizing Search Results to Find Customers
• Create User Groups
• Send Sequences
How can we increase Sales with Paid advertising?
Our organic traffic is increasing through our previous digital marketing efforts, and now that we know who our audience is, we can supercharge that traffic by paying for it with Google ads. Without the previous steps completed, we’re just donating to Google; now, we have the data to maximize our ROAS with each of the Google ads we run. We run about 50 ads to different markets and target audiences. Once we get our winners, we start refining our message through A/B testing, and once we get to our goal, we increase ad volume until our Total Addressable Market TAM is maxed out, then repeat the process.
What you get:
• Setup of Google Ads
• Designing 50 Ads
• Writing 50 Ads
• Determining and Setting Budgets
• Activation and optimization
How do we stay at the top of customers' minds?
At this point, Brand Awareness takes care of itself. Digital marketing campaigns play a crucial role in maintaining ongoing brand awareness. We create brand awareness by properly using organic inbound marketing strategy to get customers to come to you, educating customers through content marketing efforts, and amplifying the brand through paid advertising. To increase brand awareness further, we will increase our efforts on the above steps.
What you get:
• Increase All Steps
• Ongoing Management
• Recommendations for Improvement
• Continual Monitoring
What is digital marketing?
Yes, conversion rate optimization (CRO) is worth it. It's all about making your website or marketing efforts more effective by getting more people to do what you want them to do, like buy something or sign up for a service. By testing and tweaking things like how your site looks or what buttons you use, you can grow the number of people who take action. This means more sales and better results for your business because you convert visitors into people who want to give you their time, attention, and money.
What is Pay Per Click?
SEO (Search Engine Optimization) focuses on increasing a website's visibility and ranking in search engine results pages by optimizing content, keywords, and technical elements to attract organic traffic. On the other hand, CRO (Conversion Rate Optimization) involves enhancing the user experience on a website to increase the likelihood of visitors taking desired actions, such as making a purchase or filling out a form, thereby improving conversion rates. While SEO aims to drive traffic to a website, CRO aims to maximize the value of that traffic by turning more visitors into customers or leads.
What is Customer Acquisition Cost?
Conversion and click-through rates (CTR) are important metrics in digital marketing but are measured differently. Click-through rate shows the percentage of people who click on an ad out of those who see it, while conversion rate shows the percentage of people who take a desired action, like making a purchase, out of those who interacted with the ad. So, CTR tells you how engaging your ad is, while conversion rate tells you how effective it is at getting people to do what you want.
How much does Digital Marketing cost?
Yes, it's safe to use Conversion Rate Optimization (CRO) for SEO if done right. CRO helps improve how visitors interact with a website, boosting SEO by making users stay longer and engage more. But it's vital to ensure CRO changes don't harm things like site speed, mobile-friendliness, or content quality, as these still affect how well a site ranks in search engines.
The second step is to choose which strategy is right for your brand. Although it is completely reasonable to choose them all, combined, they will make a significant difference to your sales, and they can come with an unlimited budget requirement. When planning your digital marketing efforts, select the right channels and target different types of businesses, whether B2B or B2C. If you want every person in the world to see your brand, there is no limit to how much money you can spend on that goal.
What is a recommended Digital Marketing strategy?
Digital marketers often use various digital marketing techniques to craft an effective strategy. Although this can be an effective strategy, it can also be extremely costly and often mile-wide and inch-deep.
Our approach to digital marketing is a bit different. Instead of the fast track of throwing loads of money at Google or Facebook to drive traffic we use advanced artificial intelligence and machine learning to understand how to turn small businesses into global enterprises through a combination of social media, search engine optimization, content marketing, and paid advertising.
Eventually your paid ads will no longer be the only source of traffic, we use them simply to give the initial boost of traffic, then use search and content marketing to build traffic organically so your business is more sustainable. By building a presence on each social network your reach increases significantly.
We also use methods to ensure your brand is completely optimized end-to-end, from the incoming organic traffic to optimizations, such as image compression, keyword additionas and other optimizations that are brand specific as part of your overall marketing strategies.
Scott Luscombe
You've never seen a winter sport like ski biking, which combines the...read more
Scott Luscombe
Welcome to the Levers Health Shopify eCommerce Website—a project that’s not only...read more
Scott Luscombe
NutriGrove Supplements required a complete rework of their Shopify eCommerce store to...read more
Scott Luscombe
FD Financial Group, the owner of WealthFD, TaxFD, and MortgageFD hired me...read more
Scott Luscombe
Shopify eCommerce design, development, and ongoing website development and maintenance project for...read more
Scott Luscombe
Brand Identity Design, Print Design and Tradeshow, and over 100 other Marketing...read more
Scott Luscombe
Family law practice Brand Identity Design and Collateral Design for Toronto-based Downey...read more
Scott Luscombe
Brand Identity, Event Design, Print and Digital Communications Design projects for Fleur...read more
Scott Luscombe
Children's Book Writing, Illustration, and Shopify eCommerce brand LivoLingo helping children and...read more
Scott Luscombe
Logo Design portfolio compilation of Logo's Designed in 2020.read more
Scott Luscombe
Branding, Investor Presentation and Pitch Deck, and Website Design for start-up eTicket...read more
Scott Luscombe
Print and Packaging Design, Social Media and Sell Sheet Designs for Mother...read more
Your initial consultation is free of charge and requires no commitment.
With a 100% satisfaction guarantee your project is no-risk.
