FREE Analysis 

97% of all websites aren't even on Google.

Picture this: you Google a keyword related to your business, and the search engine returns hundreds of millions, if not billions, of results... And your business is nowhere in sight. The reality is that only about 3% of websites are even ranking on Google's index. Most websites are dead. Ghosts. Little to no traffic. In this FREE step, you get a report to show where you are and how to start ranking.

What you get:

• Determine search engine ranking factors and the quality of your content
• Compare your content score to your competitors
• Find out what content you need to add to beat them

Strategy

I figure out how to get you into the top 3% of websites.

The top 3 search results on Google get 55% of ALL clicks. Another great example is the Pareto principle, or the 80/20 rule, where a small group gets ALL the benefits. This search engine optimization step allows your business to hoard all the gold.

What you get:

• Define the goal for your content
• Analyze competitor content to crush them
• Create content map and structure

Implementation

More content = more traffic = more sales.

I create the content, add it to your site, and refine it for the win. Websites that don't rank have little to no relevant content. I create the content on the page of your choice to ensure that it achieves the content quality level to rank.

What you get:

• Structure content for technical SEO
• Write relevant content to make you the expert
• Analyze and fine-tune your content for ranking factors

Maintenance

Keep your crown.

SEO isn't set-and-forget. At the top of any industry, your site will come under constant attack from other brands trying to knock you down. You're Royalty, and I'm your faithful guard, ready to respond to anything your competition throws at you.

What you get:

• Monitoring your rank
• Create 2 pieces of new content monthly to grow your traffic
• Monthly optimization of an existing page to retain rank and push down competitors

Hire me as your Shopify SEO Expert to increase your rank on Google and save you loads of money on paid ads.

I've helped small but mighty brands (like my own) compete with the big brands using effective search engine marketing and ranking strategies.

Hire search engine optimization Expert Scott Luscombe, a freelance search engine optimization professional with over twenty years of experience and fifteen years of agency experience.

It's not news that paid search ads are expensive. On average, my SEO service costs about $3,000-4,000 (one-time fee) to start ranking in the top 3 pages for a high-difficulty keyword. To produce the same results with paid ads, you will most likely spend $5,000-6,000 (per month) on display ads.

The huge benefit of doing SEO correctly is getting organic traffic instead of just ad clicks. Organic traffic increases your conversion rate because it's dedicated and the visitors see you as an authority.

How does my search optimization service work?

I break down my Shopify search optimization into three steps: Analysis, Planning, and Implementation.

Analysis 

• Find out if, and where you are ranking

• Find out what keywords your competition is ranking for

• Find out what the biggest brands in the industry are ranking for

• Find out where you should be ranking

• Find out what visitors are looking for

Planning 

• Choose the keyword to rank for

• Build content map

• Structure map for Commercial, Information, and Navigational content

Implementation 

• Write content for topical authority

• Complete internal links for Google indexing

• Correctly Structure content with Title, H1, H2, Paragraph, and Meta Descriptions

• Index the new updates with Google Search Console

• Watch your organic traffic grow!

Maintenance 

• Constantly monitor your rank

• Create 2 pieces of new content monthly

• Analyze current content 

• Optimize content to keep it on top of search rankings

• Find 1 new opportunity each month

Why is your SEO service more effective?

I make your site rank using topical authority, which is time-consuming but ultimately the most effective way to build organic traffic. I don't offer black hat search engine optimization services like link buying, which can be expensive and get you banned from Google and other search engines.

Here is what NOT to do:

BACKLINKS: Beware of "quick fixes" such as backlink, link building, and outreach, as of 2022 these practices are banned by Google's Terms of Service and can get your site banned from the search engine results page of results, a death blow to your website. Yes, you will see a quick bump in traffic, but when Google finds out, it's game over, and they will find out once you're popular.

Keyword Stuffing: Many writers stuff content with as many keywords as possible to force Google to take notice of creating content and try to dupe the crawler. There is a huge difference between keyword stuffing and writing relevant content.

Although my SEO services are more expensive, they are known as white-hat SEO services that build your page rank using correct site structure, relevant content, and topical authority.

How long does your Search Optimization service take to start delivering results?

Established sites can see results within 1-2 days; brand new sites can take a few weeks.

By using correct content structure, relevancy, and topical authority, you can expect results quite quickly. At first, you will see your organic keywords starting to increase, then impressions, followed closely by traffic.

Your eCommerce store requires traffic to grow, and driving relevant organic traffic with a Shopify ESO Expert is essential to success.

Clients often come to me looking to separate the positions of development, design, and marketing when working on their Shopify store. I believe the Shopify developer, designer, and marketer should be one, with team members that have particular skills to build online stores with the functionality you require while simultaneously making sure that your Shopify store is SEO friendly.

Shopify experts come in all shapes and sizes, some focus on one particular task, but finding one to provide for all of your Shopify platform needs is critical to your business goals.

Here are the essential skills your Shopify SEO Expert must have:

1. Keyword Research

2. Google Analytics

3. Marketing Initiatives

4. Conversion Rate Optimization

5. Driving More Traffic

6. Product Descriptions Writing

7. Content Writing

8. Blog Post Writing

9. URL Structure

10. Meta Descriptions

To optimize your project and increase organic search traffic and rankings for your Shopify eCommerce store you require developers, designers, and marketers who are highly experienced in building their own brand so you know that they can make themselves successful in their own market.

Searching for a freelancer who can achieve the business goals you are aiming for can sometimes be a daunting task as there are so many particular tasks that require attention for success.

Keyword Research

Finding your target audience starts with keyword research. This goes far beyond simply the most search queries, intent and listing services and products that your business provides. Keyword research dives deep into the emotions and common sense of your customer and identifies how they search, and why.

Google Analytics (GA)

Your analytics implementation sets the baseline for analyzing your traffic on a daily basis and making sure that you are making decisions that are increasing the tasks that drive traffic to your Shopify store.

Marketing Initiatives

Having a plan in place is critical to your website and site owners' success and this is built by designing correct marketing strategies, tackling the low-hanging fruit first, then expanding into the details of the site structure, from the main navigation to content writing, keywords, and URL structure.

Conversion Rate Optimization

Product pages, and especially product descriptions will move the needle on your conversion rate optimization tasks (also known as CRO). Conversion rates increase with customer trust, speed to purchase, price, and numerous other tasks. Making sure you are checking all of the boxes is critical to your business development on Shopify.

Driving More Traffic

Everyone wants more traffic, it's critical to achieve your business goals and showing off your products and services to increase sales as the primary goal. The main goal of every business is to increase sales, and even if your CRO isn't perfect, increasing rankings on major search engines will help drive traffic to your Shopify store.

Product Descriptions Writing

Visuals, price, and trust help customers buy with confidence, but writing product descriptions that are highly effective in returning search results on the search engine results pages is the first step in getting sales.

Your primary goal when getting product pages up and running and producing sales on your Shopify store is to write keyword-rich product descriptions that are high in relevancy to drive organic traffic.

Content Writing

When considering on and off page SEO, content writing is key. Content writing includes landing page writing, blog, and article writing in long form. The vast majority of Shopify websites don't rank for the keywords they need to be ranking for to become successful, this is often because their content scores are so low.

When I write content for Shopify stores I start with keyword research and analytic tools such as SurferSEO to find out exactly how much content I need to write and what topics to include so businesses increase organic traffic.

Blog Post Writing

Writing blogs has been around since the beginning of the internet, and they are still a critical component of your on-page SEO strategy when hiring a Shopify search engine optimization expert. This service includes writing blog posts that are 3,000-5,000 words.

Proper blog post writing is much larger than initially thought to really move the needle on organic traffic. Making sure to hire a Shopify search engine optimization expert with the expertise to create content marketing strategies for your store and website while being able to optimize the content correctly is critical to success.

URL Structure

On-page SEO with your Shopify search engine optimization Expert extends all the way to your URL Structure, and making sure that it matches the content on the page helps not only with sales on product pages but with building organic traffic to web pages, which will help you rank for keywords and make sure your page and Shopify store gets noticed.

With an initial analysis of many client Shopify sites, I find that they often neglect this important SEO practice, reducing the page's relevancy and damaging the search results.

Meta Descriptions

Your online store will also need correct Meta Descriptions as part of the marketing strategies and optimization for keywords. The Shopify platform has many great SEO tools that can help you slowly increase your rank, generate more traffic to your store, and, in turn, increase sales.

If you simply follow the key projects listed above, you will improve your brand's SEO and start achieving the goal of bringing more customers to each page on your Shopify site.

My goal for every business, especially those with eCommerce on Shopify, is to ensure that they are using the best SEO practices and getting the expertise needed to help them rank on Google and other search apps.

These SEO practices and projects extend beyond your Shopify website. SEO should be implemented with all of your online communications, as it will help Google return organic search results that bring clients to your Shopify store.

Your Shopify SEO Expert

As a Shopify SEO Expert, I can help your business navigate all of the SEO best practices for your Shopify eCommerce site and create the correct marketing strategies to make your project successful.

SEO isn't a quick fix. It takes a few months for these changes to take effect, and they should be considered a long-term, ongoing digital marketing project for your Shopify business.

Using a combination of Analytics, Search Console, SurferSEO, and other marketing strategies will dramatically improve sales over time on the Shopify platform as people and search engines discover you for your product or service. As your SEO expert, I will work with you on a daily basis to help ensure that your SEO content writing on each page is perfect.

Shopify SEO for your online store starts with web development, web design, and content structure to ensure you have templates for the content you require on each page and product description to make sure your online store stands out in the crowd of millions of other websites.

My website, the one you are reading right now, ranks in the top 0.05% of websites online, with no backlink focus, simply correct SEO planning and high-quality content and writing for this online store.

Your online store will greatly benefit from the SEO process. You will be able to reduce or eliminate daily Display Ad marketing budgets and even start earning money through paid ad placements.

One SEO piece I haven't mentioned yet is backlinks. Search engines are now penalizing the purchase of backlinks so this should no longer be part of your strategy for SEO. Only backlinks that are achieved organically are used to help increase your search engine rankings when on search.

If you purchase backlinks, you risk having your site security search engine results penalized. This should be carefully negotiated by contributing content to other sites. However, it is often much more logical and beneficial to have original content on your site versus external links on other sites.

Content writing aims to make it so great that people naturally want to link to it.

Writing SEO-friendly content will complement your website's web design, development, sales, and eCommerce traffic. If users can't find your site, it doesn't matter how beautifully it is designed.

Perfecting the content on each page to increase conversion rates effectively is critical to business success. Using my content writing and SEO service will increase organic traffic to your store, website, and individual pages.

How to hire an SEO Writer?

Writing for Search Engines, also known as SEO writing, combines creativity, strategy, and analysis. When you hire a copywriter for SEO article writing, it is vital that they understand the overall social media marketing and plan and can adjust their content creation to suit the project goals.

Often, with SEO writing, the point is to adjust the website content to begin to rank organically in search engines and increase the number of keywords the website ranks in search engines for.

The steps I have found to be most effective when writing for Search Engines is the following:

1. Ranking Content (Write keyword-heavy 500 - 1,000 words)

2. Title (70 Characters + includes ranking keywords)

3. Meta Description (320 Characters + includes ranking keywords)

4. URL (74 Characters + includes ranking keywords)

5. H1 (H1 includes keywords)

6. H2 (H2 includes keywords)

7. Paragraph (First sentence includes keywords)

8. Internal Links (Add links into content to related site pages)

9. Images (Images every 3-4 paragraphs + ALT text)

10. Publish (Review above and make it live)

11. Index on Search Console (Index URL on Google Search Console)

12. Wait for Ranking (It’s not good copy if no one reads it)

13. 1st Draft Content (1 week later > 2,000 Words + repeat above)

14. 2nd Draft Content (1 month later > 3,000 Words + repeat above)

15. 3rd Polished Content (3 months later > 4,000 Words + repeat above)

16. Update Yearly (Keep content up to date + zeitgeist)

Structuring the content writing using this step-by-step plan will ensure that your business's website content will begin ranking as long as the copywriting is of high quality and you make sure to link to other internal landing pages to increase the relevancy of your search engine optimization copywriting.

In this service, we set goals and use structured data to increase your market share to dominate both local business and national search terms. Local SEO is an important step and one of the main pain points for small businesses as they don't rank for relevant search terms people search for in their area. By combining great writing, HTML tags, and Meta Tags, we ensure that the technical requirements of SEO are satisfied, leading to more traffic, more sales, and a better overall user experience.

 Read: How do I rank on Google with SEO writing?